Communicating in real time has become very important for businesses. Shoppers and B2B customers want instant access to information, coupons and special events on their terms: via mobile.
Both business and the consumer have embraced mobile with a vengeance. It is projected that by mid-2012 over 50% of all retailers (large and small) will have a text marketing program and by mid-2013 over 75% of retailers will have a text marketing program. The speed at which text marketing is growing has never been seen before.
Why are we seeing such a strong move toward mobile? Mobile, specifically texting, is #1 form of communication. We text more than we talk on the phone, email, tweet or use facebook. As marketers, we need to communicate in the way our customers want to be communicated with.
Texting is the most exciting addition to our marketing toolbox because of the flexibility and ability to communicate instantly. Imagine these scenarios:
Retail/B2C
- You determine that you have an overstock or excess of inventory. Send a text discounting the item and reduce the inventory in days.
- You want to let your customers know you have a new menu item, product available or new shipment of an item. Send a text notifying everyone that this product is available and get an immediate influx in sales.
- Remind your customer of your weekly specials. Schedule a weekly text message, with the details of the special and increase sales.
Internal communications
- Announce new products to your team with text messaging Send a text about the product with a link to more information. Thus allowing everyone to learn about the launch immediately, making a big impact on the rollout.
- A meeting time has changed or a reminder is needed. Send a text reminder. Watch participation and timeliness increase.
- Human Resources needs all employees to fill out a required document. Send a text reminder, with a link to the document to employees via text.
The simplicity and speed of text messaging make it a valuable tool. Text messages are received within seconds and 96% of those messages are read, the overwhelming majority are read within 3 minutes. There isn’t any other form of communication that has ever boasted this level of efficiency!
The benefits of Mobile Marketing and Mobile Communication are tremendous and the time to enter is now. Consumers are looking to their phones for information and offers. Because of this, databases are easy to build. Once the other retailers begin a mobile marketing program, the consumer is going to restrict the number of businesses they give their number to. By starting today, you can accomplish in 6 months what it will take those who enter late years to accomplish.
Mobile Advantages offers the flexibility to design and implement a program that will facilitate the communication process in the way you need to communicate with your customers, employees or membership. The majority of the projects can be designed by combining their modular platforms. Instead of designing a new platform for customers, Mobile Advantages looks to implement an option that does not require any custom work, using the modules that are already available. With modular platforms, you can be set up in days.
The engine that powers Mobile Advantages has driven mobile marketing for major corporations, professional sports teams and has designed cutting edge platforms for industries such as real estate and entertainment. Mobile Advantages is ready to provide a solution for you!
Contact Retex Member Care to learn more. |
