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Flagship Logo

Flagship (flãg’shîp’) [common parlance]: the leading member of a common group.

As New Product Architects, Flagship provides new business strategy and new product marketing development to the Fortune 500, innovative marketing companies and select new ventures. The firm pioneered its successful (35 of 40 launches) four-step new product process based on the Scientific Method decades before P&G’s Innovation Diamond Process (also of four steps). The reason for the Company’s continued success, in an arena that is known for more failure than success, is its unswerving cultivation of the end users of the product or service category under investigation or development.

For over 30 years, Flagship and its principles have refined its New Product Process, be it: technology, services, consumer or B2B applications, as exemplified by the following categories in which it has launched successful new products (primary examples of 25):

· Household Goods
· Electronics
· Food
· Health & Beauty Aids
· Internet
· Medical

For such companies as (of 20 such):

· Dole Foods
· Johnson & Johnson
· M&M’s/Mars
· Vivendi(France)
· Philips Electronics
· Telcordia (Bell Labs)

Resulting in such successful products/services as (of 35):

· Dole Pre-prepared Fresh Salads
· Johnson’s Baby Wipes
· Coco Via
· Cartesis FR&C Software
· Philips Powerlife Batteries
· Credit Cards

Of the 35 successful New Product launches:

· 15 were designated New Product of the Year
· 25 created new-to the world new products
· 25 were in different product categories

– That is, Flagship’s process is category agnostic

For additional information, contact Member Care.

 

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