Retex Program: Marketing Strategies

Flagship (flãg’shîp’) [common parlance]: the leading member of a major related group.

Retailer Problems

Today’s retailer marketplace problems cannot be solved with prior methods (We can’t solve problems by using the same kind of thinking we use when we created them — Einstein). New, but proven, solutions need to be brought forth to succeed in this turbulent marketplace.

Charles Presti, President of Retex, has advocated the application of proven, sophisticated consumer package goods marketing methodologies as a means of meeting the now increased demands that these exacerbated market conditions have produced.

Retailer Solutions

What Flagship brings to the table is proven methodologies that have built significant business in consumer packaged goods and are immediately translatable into building profits in the retail industry. For example:

How to launch a new line or store construct and know it will succeed without mistakes
How to KO your most dreaded competitor with their own customers providing the programs that would make them switch over to you
How to optimize the relationship with your prime customer, based on what they want, so they don’t go elsewhere

WHY JOIN? FIND SOLUTIONS HOW DOES RETEX WORK?	Flagship (flãg’shîp’) [common parlance]: the leading member of a major related group. Retailer Problems Today’s retailer marketplace problems cannot be solved with prior methods (We can’t solve problems by using the same kind of thinking we use when we created them — Einstein). New, but proven, solutions need to be brought forth to succeed in this turbulent marketplace. Charles Presti, President of Retex, has advocated the application of proven, sophisticated consumer package goods marketing methodologies as a means of meeting the now increased demands that these exacerbated market conditions have produced. Retailer Solutions What Flagship brings to the table is proven methodologies that have built significant business in consumer packaged goods and are immediately translatable into building profits in the retail industry. For example: How to launch a new line or store construct and know it will succeed without mistakes How to KO your most dreaded competitor with their own customers providing the programs that would make them switch over to you How to optimize the relationship with your prime customer, based on what they want, so they don’t go elsewhere Flagship Proof Statements · Prior Companies/Clients include: – American Express – Duracell – Philips – AT&T – Kodak – P&G – Avon – Johnson & Johnson – Telcordia – Columbia House – KPMG – Time Life – Dole Foods – M&M’s/Mars · Prior Category Experiences include: – Household Goods – Electronics – Interactive Media – Beverages – Financial Services – Internet Appliance – Catalogs – Health Care – Professional Services – Credit Cards – Insurance – Telecom · Prior Major New Product Successes include: – Dole Pre-Prepared Fresh Produce – CocoaVia – Philips Powerlife Batteries – Gevalia Kafe – Johnson Baby Wipes – FR&C Software · New Product/Services Successes (35) – 25 were in different categories (processes are category agnostic) – 25 were new to the world products – 15 were designated New Product of Year For additional information, contact Member Care.
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